Lyf Australia

The Lyf team have been super busy this month with some extra brain power for our clients. We want to add more value to our fan page and thought what better way to do it than by providing free website and design tips for our loyal fans.

Our first post will concentrate on colours. Reading this you’ll understand what colours mean and how to use them with your design projects. You have to be careful because some colours can mean you’re giving the wrong message. Remember don’t just choose a colour because it looks good or because it is better known for success. Research the colour here then give yourself reasons to use it. Might sound daunting at first but it will save you long-term.

Why Are Colours Important?
Colours play an important part in eye co-ordination. They also have a strong psychological effect that most people are unaware of. These are linked to how the brain works. Various colours or shades signal the brain to remember a certain feeling or memory. For instance red equals passion but can also be close to blood.


What Your Colour Means?

Red: is a colour of intensity, love, blood, war, passion, excitement, hot, masculinity, power, strength, energy, financial loss, error, correction, aggression, stop and assertion.

Blue: is a colour of unity, harmony, depression, winter, coldness, conservatism and idealism.

White: is a colour of peace, innocence, simplicity, humility and fearfulness.

Black: is a colour of darkness, sophistication, power, style, sadness or formality.

Green: is a colour of nature, new life, money, youth, nature, earth, envy and aggression.

Purple: is a colour of spirituality, royalty, sensuality, wealth, creaitivity, profanity and flamboyance.

Brown: is a colour of richness, stability, dirt, dullness, poverty, filth and tradition.

Yellow: is a colour of humour, logic, joy, happiness, child like, optimism, sunny or idealism.

Orange: is a colour of energy, flamboyance, balance, excitement, motivation and arrogance.

As you can see each colour has different meanings. They also have conflicting ones where for instance red may equal passion but also a devilish side. The way you design your site and represent your brand plays an important part in which message is sent to your visitors brain.

Recently we had a client that designed her ecommerce site all in blue. Her reasoning was because she heard blue was the most successful colour for a visitor to be encouraged to browse a site with ease. This may be the case but her product did not reflect this. The lady was selling jewellery that was funky. Blue wasn’t suitable. In some cases it can work when mixed but in this case an oriental colour could be used to go with a sophisticated look with a bit of black. On the other hand for a more fun and flamboyant look, orange and yellow could be used together along with the use of the colour white for clearness and simplicity. All these colours were used in our design project and were a real hit with the client as well as their clients. The reason? The site had a clear message and it was easy to understand what image the business was giving and what it appealed to. For customers who enjoy funky jewellery they tend to also enjoy bright or wacky like colours.

If you have any questions don’t hesitate to email sales@lyfhosting.com