Lyf Australia

We thought today was another perfect time to share with you a great resource you can use to kick start your next promotion.

Everyone knows the benefit of moving pictures, especially when you consider flash and its effect on a website. Today is a perfect time to discuss the next step of your promotion, that being videos.

Videos are an effective way to market your service and product. For the majority of businesses, it is difficult to create a professional video that advertises your business without the cost of someone putting their face and voice to a camera.

To the over confident this is easy when you have the right tools. For the rest, there are a few simple tools you can use to boost your marketing.

The first option is Windows Movie Marker or similar. This is a standard program with a PC which allows you to add video and pictures and create a real time video. You can also easily add various effects like transitions to make your video stand out.

The other resource you can use is an online one known as animoto.

Animoto which stands for “animated pro” produces a moving and exciting video on your business based on the pictures and music file you provide. It is quite simple to do this and you can even try it for free! .

Simply visit http://www.animoto.com/ and try the program free. When you create videos under a free account, you’re limited to a time constraint and the animoto logo appears at the end of your film. For a more professional look you can consider purchasing an account with Animoto which gives you greater length in videos and removes the animoto logo from the video.

Surprisingly many businesses have already done this. Animoto is now well known around the world and is fast establishing itself as the next generation in successful branding and advertising.

The question is where to put the videos to use? .

The first idea that comes to mind is YouTube. After all more than 10 million people visit that site every day. Putting your videos on there with your business information will entice customers to visit you. In saying that with so many visitors, there are also many people thinking the same for their marketing strategy. Therefore, thinking outside the box is needed for this.

To do this start a new video channel which relates to your business. For example if you sell skin care, then run a video on beauty tips and advice. Make it as general as you want to be. The more general, the more value and the more interest you’ll receive from people online.

By generating regular videos you will also gain an interest on a continual basis. Remember although you’re keeping it general, your business name and site should still appear at the end of each video and on your channel. This will make sure your subtle way of marketing works!

The second place to store your videos would be on networks like Ning. The http://www.ning.com/ network has thousands of community and social network groups, some of which might match your product or service. One suggested network is for the party plan industry at http://www.partyplanhaven.ning.com/. As your videos are general, they should still be allowed in the video section of most communities. Plus you will gain a new area to share your expertise and promote your product on a less direct way than before (subtle way).

The third place to store your videos would be on your Facebook like page. If you haven’t discovered the benefits of this then kindly ask our team to explain the benefit to you. You’re already part of this benefit by following us on our like page at Lyf Solutions.

And finally the last place is on your website. Store them under free tips and advice and don’t forget to have at least one on your welcome page or near it.

Just remember general is always better! Too much sales pitch nowadays doesn’t work, similar to the traditional Abraham Lincoln advertisements with recruitment that say “I Want You”. Using old techniques will only throw you away into greater mess and in less success than before.

If you’re unsure on how to create an animoto video yourself, the Lyf team is happy to help. We can create a full length video for you for just $15 for 30 seconds and for 2 minutes $25.00